Originator (OADC)
The originator of an SMS message refers to the number that the message has been sent from, using the First 4 SMS system you can change this number to your sales line for example, or one of our shortcode so replies can be dealt with automatically. Or if you prefer a string of up to 11 characters can be used such as your company or product name.
MO (Mobile Originated)
A mobile originated message is a message sent from a subscribers handset to SMS platform via a shortcode number. The cost varies from a few pence to 10 or 12 pence depending on the bundle package or contract they have with the network.
MT (Mobile Terminated)
A mobile terminated message is sent by the SMS platform and received by the handset, they can be delivered free of charge to the user or alternatively if the user has been informed of the cost prior to receipt they can be charged from 10p up to 5 for each message.
Long Number (MSISDN)
Long numbers refer to 11 digit numbers starting with 07 that can be used for receiving text messages, but can not accept telephone calls. The messages are dealt with by the SMS platform and used for data collect or two way communication.
Shortcodes (Inbound SMS)
These are 4 or 5 digit numbers that are promoted by various companies including the mobile networks themselves. They are easy to remember and consumers can send a message to them for a variety of uses including data collection, competition entries and voting services.
Keywords (or triggers)
As shortcodes are in short supply compared to mobile numbers, companies use keywords indicate to the SMS platforms what the message received is to be used for. For example to enter a competition you would Text PRIZE to 84142, or request product information you would see text INFO to 84142
Inbound SMS
You can use a combination of Shortcodes and Keywords to collect potential customers mobile numbers. Each time a shortcode receives a text message the mobile number can be stored and the information the client.
Delivery Report
When a text message is sent via the mobile network to a subscribers handset the delivery of the message is tracked and our systems can tell whether it has been successfully received. A message can fail for a variety of reasons including the handset being full of messages or disconnected in the case of older numbers.